I used to think research was something you did before you start a project, that’s probably why i grumbled continuously every time I had to go search for some new thing I just found out I didn’t know. Shocker! It was a thursday morning, at about 2 am, that it finally dawned on me that research wasn’t a one time thing and why research is important is because for every new step and at each new turn, there is more to learn.
There is always more to learn
To be honest research can get to be a bore. Searching for answers to questions you’re sometimes not even sure of can be absolutely frustrating so why on earth do I want to do it continuously?
Well because there is so much I still don’t know, and I bet it’s the same for you. As boring as it can be, research is really the foundation of moving mountains. I mean, how can you move a mountain when
1. you don’t know where the mountain is
2. You don’t know who needs the mountain moved
3. You don’t know where said mountain is to be moved to
4. You don’t know who lives on the mountain you are trying to move
5. You don’t know how long it will take or how much you will need to move said mountain
These are just a few things to answer before you make that big move and you have two options.
1. Learn it by trial and error
2. Research the heavens out of it every step of the way.
I’m going to be honest with you, sometimes trial and error is inevitable, but the reason why research is important is because it can reduce how much you will get burnt. Who doesn’t want that?
Not asking questions before you move is bound to result in some backtracking (best case scenario) or straight crash into a wall. Research helped me avoid that.
It is completely weird that I am writing a piece on why research is important and even weirder is the ironical fact that I realised that just after grumbling about how much research I had to do to write pieces for my blog. After all, I started a blog because I had something to say innit?
So anyway my research led me to a tool that I absolutely could not wait to share with you. As a blogger, this tool has turned out to be a lifesaver and it showed me I had been shooting really good bullets, in the dark. Answer the public is a tool that allows you to see what people are asking about. How absolutely awesome is that?
All you need to do is type in a word, and it it will bring up every way a question about that word has been asked. It breaks them down into questions like what, why, how, where, and further down into prepositions like is, to, near, without, and even further down into comparisons like and, versus, or, like.
This tool has helped me with long tail keyword and finding out what people are really asking about so I can give answers to those questions. If you haven’t used answer the public, now is a good time to start!